Build an app as a Non-Technical Founder
without wasting $100k on avoidable mistakes
If you've ever…
- Hired developers and watched the budget explode while getting half of what you expected
- Wondered whether you should use AI, hire a team, or find a technical co-founder
- Felt lost in technical conversations, unsure what you're actually paying for
- Been stuck asking "Should I hire developers?" instead of "How does a product go from idea to scale?"
You're not alone.
Most successful business owners feel exactly the same when they venture into tech for the first time.
The problem isn't you—it's that no one teaches business owners how to think about tech product development before you write the first check.
That's exactly why I created the Tech for Non-Technical Founders program — to give you the clarity, confidence, and strategic framework to go from idea to live product without the typical $100k+ mistakes.
From Fund Manager to Fintech Founder in 9 Months
Musi Skosana completed the 6-week Tech for Non-Technical Founders program and applied the framework with his team.
Within 9 months, he had launched a fintech product serving real clients.
What happens when you know how to LEAD product development as a Non-Technical Founder
When you have the strategic framework and technical clarity, everything changes.
You'll know how to lead tech product development like a founder—not just fund it like a confused developer client.
You'll confidently hire the right people at the right time, set clear tasks and budgets, and course-correct when things go off track (because they always do).
Most importantly? You'll stop second-guessing every decision and start moving forward with certainty.
Our alumni have:
- Launched apps and platforms that real users love—and pay for
- Raised funding from investors and accelerators
- Transformed traditional businesses into scalable tech ventures
- Scaled their customer base and revenue with tech products
- Built the confidence to lead technical teams without getting lost in jargon
- Made smart technology investments that deliver ROI instead of draining budgets
This isn't just about building a product.
It's about gaining the clarity and confidence to lead in the age of AI and tech-driven business.
Tech for Non-Technical Founders has been taught at
The Tech for Non-Technical Founders program
This program consists of two parts:
- 1:1 Coaching + Consulting
- Online course
1) Your Personal Product Roadmap: 3 Private Coaching Sessions
Most business owners jump straight to hiring developers without a clear strategy.
That's why they waste money.
In these three sessions, we'll work together on your specific tech venture:
Session 1: Strategy & Product Testing
Map out your approach and decide what to build first
Session 2: Review & User Testing
Refine your first version and create a plan to get real customer feedback
Session 3: Your Next Move
Decide whether to pivot, refine, or scale based on what you've learned
The result is a clear, personalized roadmap for your tech venture and the confidence to execute it.
2) The Complete Online Course
Syllabus
1) Map Your Idea Into a Clear Product Plan
- Workflow: from idea to product. The steps to take and the professionals involved
- How to use AI in product management
- What product managers do and how that fits into the job of running a startup
- Aligning business metrics with product metrics
2) Design Products Users Actually Understand and Love
- Why designing for users is different to designing for beauty
- How to test if users like and understand your product
- The three key design documents you need to work with developers
3) Build Your First Version With AI and No-Code Tools
- When you must use AI and when to hire professionals
- Prototype development using AI tools
- Introduction to No Code tools (Lovable, Stitch, Bubble etc)
4) Understand What Developers Do — and How to Work With Them
- Back end vs front end
- Why one costs more than the other
- Back end and server basics
- Should you use AI to write code?
5) Get Your First Users and Build Growth Into Your Product
- How to get your first users
- Engage users to keep coming back
- Bake user growth into your product from the start
6) Use Data and AI to Keep Improving Your Product
- How to analyse your product for continuous improvement
- What data scientists really do
- AI algorithm: not as hard as it sounds
- Introduction to agents AI
November 2025 Launch BONUSES 🎉
🎁 Bonus #1 - Masterclass - How to Hire & Lead a Tech Team
Learn how to confidently hire the right developers (and avoid expensive mistakes).
You will learn:
- What to look for: get the right resources
- Where to look: platforms and recommendations
- Do you need a CTO co-founder?
- How to manage a tech team
(Value: $297)
💎 Bonus #2 - Mini-course - Fundraising for Non-Technical Founders
You don't need a rich uncle to get funded.
Use the exact process I used to raise $1M — even without a tech background.
You will learn:
- The system I used to raise $1 million from investors
- Mistakes non-technical founders make when fundraising & how to avoid them
- Key points you must include in your investment pitch if you’re a non-technical founder
- How to find investors who love investing in non-technical founders
(Value: $497)
This program is perfect for:
- Business owners who want to add an app or platform to their business
- Entrepreneurs who want to build technology products but do not have technical backgrounds
Others who benefit from this course are:
- Non-technical professionals working in tech companies
- Professionals wanting to transition to the fast-growing technology sector
- Professionals servicing tech company clients, e.g. recruiters, lawyers, consultants
DO NOT take this program if:
- You want to learn how to use a no code service to build an online business (e.g. Shopify for e-commerce, Kajabi for e-learning or Squarespace etc)
- You exclusively want to focus on AI. I do not believe that AI solves all your product development problems.
Ali Jetha, Angel Investor & Chicago Booth MBA
As an angel investor in technology, I find Sophia’s insights and advice very useful, as well as time-saving, helping filter the relevant aspects. Thank you!
Who you're learning from
Hi, I'm Sophia Matveeva, founder of Tech for Non-Techies.
I help non-technical founders turn their startup ideas into real products—because I've been exactly where you are.
As a non-technical founder myself, I co-created apps and algorithms that were used by thousands of people worldwide and raised investment. I learned first-hand what it takes to succeed without knowing how to code.
I've mentored founders at Techstars and in programs run by Visa and Microsoft. I've also taught at Oxford University, London Business School, and Chicago Booth (where I got my MBA). My work has been featured in the Financial Times, Forbes, and Harvard Business Review.
By working with me, non-technical founders have gone on to:
- Build apps, platforms and marketplaces
- Scale their customer base and revenue
- Raise funding
- Join top accelerators
If you want these results too, come to my next class.
From dentist to app creator — without writing a single line of code.
Marilyn Sandor spent 22 years treating patients in person.
When she saw the need for remote care, she used the Tech for Non-Technical Founders framework to turn her expertise into an app.
Today, she’s proof that non-technical founders can create real solutions when they focus on problems they know best.
How much time do I need to devote to this program?
Will I get feedback for my homework?
What if I don't have an idea or if I'm not a founder?
Do I need to know how to code or have any technical skills?
Now I understand developers, data, and AI — without coding.
Gustavo Juarez isn’t a founder — he’s a CFO.
But like a founder, he has to make smart investment decisions in technology.
To do that with confidence, he needed exactly what this course provides.
Here’s how the Tech for Non-Technical Founders framework helped him.
Founders Launch Offer — Ends Nov 6
Tech for Non-Technical Founders Program
Sophia Matveeva’s work has been featured in:
Nasi Rwigema, London Business School MBA
At London Business School, we built a six month programme dedicated to helping students transition into tech. Tech for Non-Techies was one of the most valuable workshops we ran through the program.
Lucia Marin Fabian,
Founder of Loop
I attended Tech for Non-Technical Founders and it helped me understand all the aspects involved in developing an app, and helped me get investment to build my first prototype.
Sophia explained everything in a very clear and simple way. I couldn’t recommend this workshop highly enough
Fru Bekefi, Second Home, Community & Innovation Programme Manager
Sophia’s ‘What non-technical founders really need to know about tech’ is excellent. Expect lots of actionable insights on what you need to know (hint, you won’t need to code) and how you can learn to work with developers and technical co-founders.
You’ll end up saving years in trial, error and making your own mistakes.