Join to learn:

  • The framework for how to go from idea to live product
  • Product management fundamentals
  • How to work with developers effectively
  • How and when to hire a product team

When: Saturday 14 May 2022, 12 pm - 1:30 pm EST

Online via Zoom

I want this!


Give it to me!

Get the knowledge & confidence to go from idea to product

In this class, you will get an overview of the basic concepts you need to run or launch a tech startup as a non-technical founder from someone who has done it themselves.

A non-technical founder’s job is not to learn to code, but to successfully manage the technology production process and make sure it aligns with business goals. To do this, non-technical founders need to understand technology workflows, learn how to ask the right questions and collaborate with designers and developers.

If you are working on a specific idea, this is an ideal opportunity to get live expert feedback.

What you'll get:

  • The Non-Technical Founder's Introduction To Tech masterclass
  • Guide on how to go from idea to product
  • Suggested reading & listening materials for non-technical founders
  • Recording with lifetime access

Yes please!


Sign up me up

Executive MBA, Said Business School, University of Oxford

I thought that the tech for non-techies class by Sophia was absolutely excellent.

Was a really well presented, practical and succinct overview of how to bring a tech product to market – the steps and the people involved.

Lucia Marin FabianFounder of Hey Spanish

I attended Tech for Non-Technical Founders and it helped me understand all the aspects involved in developing an app, and helped me get investment to build my first prototype.

Sophia explained everything in a very clear and simple way. I couldn’t recommend this class highly enough.

Hi! I’m Sophia

I'm the founder Tech For Non-Techies, an online learning community. I have contributed to the Financial Times, The Guardian and Forbes on entrepreneurship and technology. I also led the Blackstone x Techstars accelerator at the University of Texas , and guest lectured at Chicago Booth and London Business School.

As a non-technical founder, I have co-created apps and algorithms that have been used by thousands, won App of the Day by Mashable, and were featured by Inc, the BBC and more.

I love helping entrepreneurs and innovators and have advised Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator.

I hold an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol.

I also speak Russian and French.

I split my time between London and the South of France, where I play tennis and sail with huge enthusiasm and very little skill.


I want this


Enroll me!

Ali Jetha

Angel Investor & Chicago Booth MBA

As an angel investor in technology, I find Sophia’s insights and advice very useful, as well as time-saving, helping filter the relevant aspects.

Thank you!

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