Fundraising for Non-Technical Founders

Raise your first round without pretending to be someone you're not.

A pre-recorded workshop and template pack that gives you the system to pitch, raise, and manage investors as a non-technical founder — built from raising $1 million myself.

Taught at
Oxford University London Business School Chicago Booth Dartmouth Techstars Microsoft
The problem

Most fundraising advice wasn't built for you

Most fundraising content is written by VCs, for technical founders, assuming you already speak the language: cap tables, term sheets, ARR, technical due diligence.

You don't need to become fluent in all of it.

You need to walk into an investor conversation and be taken seriously as a non-technical founder building something real — and know exactly what to say when they ask the questions technical founders don't get asked.

That's what this course gives you.

The curriculum

What you'll learn

The system I used to raise $1 million from investors
The specific mistakes non-technical founders make when fundraising, and how to avoid them
The points your pitch absolutely must cover if you don't have a technical co-founder or CTO
How to find investors who actively want to back non-technical founders — not fight you on it

By the end, you'll have a framework you can use for this raise and every one after it — including how to manage investor relationships once the money's in the bank.

What's included

Everything you get when you enrol

1

The workshop

A full recorded session, watch on your own time, lifetime access — go back to it every time you're prepping a pitch.

$497 value
2

The investor update template

This is the tool that actually moved the needle for me — I've had people invest who I didn't even know were interested, purely because they were on the receiving end of a well-run monthly update. Most founders either skip this entirely or send something scrappy. This template alone is worth more than triple what you're paying for the whole course.

$600 value
3

Curated book & podcast list

Built specifically for non-technical founders, not the standard VC reading list.

$50 value
4

Idea-to-live-app guide

How to go from where you are now to a live product investors can actually evaluate.

$150 value

Total value

$1,297

Your investment today

$197

One payment · lifetime access

Get instant access — $197 →
Is this you?

Who this is for

  • Non-technical founders preparing for their first raise, or a first raise that's gone quieter than you'd like
  • Founders with a working product or prototype who need investors to take their technical judgement seriously
  • Anyone tired of pitch advice that assumes you have a CTO co-founder sitting next to you

This isn't for you if you're looking for a live, interactive session with group Q&A — this is a recorded workshop you work through at your own pace.

If you want live feedback on your specific pitch, that's a different conversation — get in touch.

What people say

Founders and investors on working with Sophia

I attended Tech for Non-Technical Founders and it helped me understand all the aspects involved in developing an app, and helped me get investment to build my first prototype. Sophia explained everything in a very clear and simple way. I couldn't recommend this course highly enough.

Lucia Marin Fabian

Lucia Marin Fabian

Founder of Loop

As an angel investor in technology, I find Sophia's insights and advice very useful, as well as time-saving, helping filter the relevant aspects. Thank you!

Ali Jetha

Ali Jetha

Angel Investor & Chicago Booth MBA

Sophia Matveeva's work has been featured in
Harvard Business Review Financial Times Wall Street Journal BBC CNBC Forbes
Get started

One payment, lifetime access.

No live schedule to work around — watch it before your next pitch, and again before the one after that.