Learn how to hire your product team & go from idea to app


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  • Do you want to get an app built, but you have no idea how much it costs?
  • Are you terrified of handing over cash to developers and getting nothing in return?
  • Do you wonder if you need a technical co-founder and how to find them?

I know that hiring tech teams as a non-technical founder can seem daunting at first. It is actually not as hard as you probably think.  

This guide walks you through a step-by-step process for how to hire developers and designers so you can successfully go from idea to app (without ripping your hair out).

Sounds great. I want the e-book!

About the Author

I'm a non-technical founder of a tech business called Enty, a retail tech platform that connects consumers, stylists and brands. The company won App of the Day by Mashable, and Grazia named Enty one of the ‘world's best fashion tech startups’.

I've set up the Tech For Non-Techies education community to help other non-technical founders go from idea to thriving product and build their dreams.

I've contributed to the Financial Times, The Guardian and Forbes on entrepreneurship and technology. I have also guest lectured at Chicago Booth, London Business School and the London College of Fashion to name a few.

I love helping entrepreneurs and I've advised Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator, as well as many ventures and investors.

I hold an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol.

I also speak Russian and French. I split my time between London and the South of France, where I play tennis and sail with huge enthusiasm and very little skill.

Looks impressive! Give me that ebook!

What this book covers:

  • List of product studios recommended by non-technical founders
  • Budgets for prototypes, minimum viable product and market testing
  • What to do if you don’t have a technical co-founder
  • What to look for when hiring a user experience designer
  • Difference between development shops, product studios and in-house development teams
  • Examples of successful non-technical founders

Get the knowledge & confidence to hire developers & designers

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