To innovate, you need two components: an innovation framework to come up with new ideas, and the confidence to make them come to life. This is exactly what you’ll get in this FREE session. You will learn:

  1. The framework you need to come up with new ideas

  2. The biggest mistakes smart professionals make when it comes to innovation

  3. The mindset shifts you need to make to be an effective innovator

9 March 2022, 9 am PST / 5 pm GMT

Hosted by Sophia Matveeva & Micha Goebig 

Hi! I'm Sophia!


I am a non-technical founder, and I have co-created apps and algorithms that have been used by thousands, won App of the Day by Mashable, and were featured by Inc, the BBC and more.

I've set up the Tech For Non-Techies education community to help other non-technical founders go from idea to thriving product and build their dreams. It doesn't have to be as hard as the tech bros would have us believe! 

I've contributed to the Financial Times, The Guardian and Forbes on entrepreneurship and technology. I have also guest lectured at Chicago Booth, London Business School and the London College of Fashion to name a few.

I love helping entrepreneurs and I've advised Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator, as well as many ventures and investors.

I hold an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol.

I also speak Russian and French. I split my time between London and the South of France, where I play tennis and sail with huge enthusiasm and very little skill.

Hi! I'm Micha! 

I'm a confidence and leadership coach. Through my company GO BIG COACHING, I help female professionals and entrepreneurs become confident leaders in male-dominated environments.

To gain the confidence and visibility to take their careers to the next level (and beyond!), I guide my clients through my 5-step framework to 10X their confidence at work as well as unlearning what holds them back.

I am a certified coach, speaker, and published author, and a member of the Forbes Coaches Council. Before training as a coach, I founded a boutique agency  that specialises in corporate communications for the German luxury car industry.

With 20 years of experience as a communications expert and entrepreneur, I follow a German-style coaching approach: efficient, pragmatic, solution-driven, direct.

I hold a master’s degree from the University of Munich. I've also taught at several colleges in the USA and Germany, published two novels (one with Goldmann RandomHouse) as well as multiple stories and essays. 


Ali Jetha

Director of Change & PMO at GlobalData Plc, Angel Investor & Booth MBA

As an investor in technology, I find Sophia’s insights and advice very useful, as well as time-saving, helping filter the relevant aspects.

Thank you!

Susan Seah

Founding Partner at CounselGS, Founder & CEO of The Koa Club


Micha is someone you would always want in your corner to help you unlearn bad habits which are affecting your professional growth and to remind you to be fearless and confident in all your pursuits


Space is limited. Reserve your spot now.