Get ROI on your app investment:
The 2 moves to make BEFORE you hire developers
Most apps fail. Not because the idea was wrong — because the founder skipped two steps.
Whether you're hiring developers or building with AI, those steps don't change
Most business leaders with a tech idea are asking the same three questions:
- "Should I hire developers?"
- "Should I use AI to build it myself?"
- "Should I find a technical co-founder?"
These are the wrong questions.
And asking them first is exactly how founders end up spending six figures — or six months building with AI tools — on something that was never going to work.
The right questions come before any of that:
- "What does my market actually need — before a single line of code gets written?"
- "How do I think about this as a business decision, not a technical one?"
Without answers to these, it doesn't matter whether you hire developers or build with AI. The product will look like progress. It won't be.
This free class shows you how to avoid it.
In this class, you will learn:
- 01 The 2-step framework to go from idea to scalable tech product — so you build the right thing, the right way, first time
- 02 Why smart business owners waste $100k+ on their first tech venture—and how to avoid it
- 03 When AI is your most powerful tool — and when it's quietly building you a dead end — so you never waste months on a product that was never going to scale
This class is for you if:
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You've built a successful business and you're ready to add a technology product to it
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You have a tech idea but no technical background — and you want to move forward without the costly mistakes most first-time builders make
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You're exploring AI tools to build your product and want to understand what they can and can't do before you commit
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You're the decision-maker, not the developer — and you want to lead this with strategic clarity, not just a budget
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You're done outsourcing your understanding along with your budget
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You're ready to invest in the smartest way to go from idea to product because it will bring a greater ROI much faster.
Your instructor has been exactly where you are — and knows precisely where it goes wrong
Hi, I'm Sophia Matveeva, founder of Tech for Non-Techies.
I help non-technical founders turn their startup ideas into real products—because I've been exactly where you are.
As a non-technical founder myself, I co-created apps and algorithms that were used by thousands of people worldwide and raised investment. I learned first-hand what it takes to succeed without knowing how to code.
I've mentored founders at Techstars and in programs run by Visa and Microsoft. I've also taught at Oxford University, London Business School, and Chicago Booth (where I got my MBA). My work has been featured in the Financial Times, Forbes, and Harvard Business Review.
By working with me, non-technical founders have gone on to:
- Build apps, platforms and marketplaces
- Scale their customer base and revenue
- Raise funding
- Join top accelerators
If you want these results too, come to my next class.
Most founders never make back their app investment.
You don't have to be one of them.
Here's how.
