Value: $197. Yours free.
For experienced professionals ready for what's next
Free class
From high performer to innovator: how to build the next version of your career, venture or product
9 December 2026, 12 PM ET / 9 AM PT · Online
Most high performers never become innovators.
Not because they lack ideas, but because of the habits that made them successful.
You got here by executing flawlessly. By being prepared, getting it right and not making mistakes.
Those are the exact habits that stop you from doing something new.
- It's why the founder spends a year perfecting a product nobody asked for.
- Why the business owner keeps running the same model while the market moves on.
- Why the executive waits for the "right time" to put their hand up for the big role, and watches someone else get it.
Most accomplished people who want to build something new are asking the same three questions:
The wrong questions
- "Should I get more data before I decide?"
- "Is now the right time to make a move?"
- "How do I make sure this doesn't fail?"
These are the wrong questions.
Asking them first is how smart people spend years planning, polishing and waiting, while less qualified people take the opportunities they wanted.
The right questions come first:
The right questions
- "What problem could I solve that people would value, in my business, my market or my organization?"
- "Who needs to know I can solve it, and how will they find out?"
Without answers to these, it doesn't matter how hard you work.
You'll look busy, but you won't move forward.
This free class shows you how to answer them.
In this class, you will learn:
- 01The two skills that separate innovators from high performers: product thinking and personal brand. These are the skills that leaders at the top of every field rely on, whether or not they call them that.
- 02A simple test for deciding which bets are worth making in your career, venture or product, so you stop waiting and start building.
- 03The number one way to de-risk a big move, so you can make more of them and increase your chances of success.
This class is for you if:
- You've built a successful career or business, and you can feel the gap between where you are and where you could be
- You want to start a new venture, or breathe new life into one you already run
- You want to build new products or take your business into new markets
- You want to be seen as an innovator in your field, not just a safe pair of hands
- You want your intelligence and effort to be recognized, and rewarded
- You'd rather take a calculated risk than spend the next ten years wondering "what if"
Your instructor has made the leap herself, more than once
Hi, I’m Sophia Matveeva, founder of Tech for Non-Techies.
I help leaders and founders turn bold ideas into real products, ventures and career moves, because I’ve made that leap myself.
I started my career in the media and then worked at a top private equity firm in London.
Then I left the safe path and, as a non-technical founder, co-created apps and algorithms used by thousands of people worldwide and raised investment.
That experience showed me that the skills that get you to the top aren’t the ones that help you build something new, so I founded Tech for Non-Techies to teach them.
My programs have trained 800+ executives and founders and are trusted by Microsoft, Techstars, the Royal Bank of Canada and Oxford University.
I’ve taught at Oxford, London Business School and Chicago Booth (where I got my MBA).
My work has been featured in the Financial Times, Forbes and Harvard Business Review.
By working with me, professionals and founders have gone on to:
- Get to the C Suite of global businesses
- Launch new ventures and products
- Raise funding
- Become recognized voices in their industry
If you want these results too, come to my next class.
Most high performers plateau. The ones who keep growing make better bets.
Here's how.
From high performer to innovator: how to build the next version of your career, venture or product
Value: $197. Yours free.
