
Join to learn
- What design thinking is
- The biggest reason behind business failure
- How to apply it for career & business growth
11 December 2023, 8 am PT / 11 am ET / 4 pm GMT
Learn the strategies that Brian Chesky used to turn Airbnb into a global success!
Design Thinking, first developed at Stanford, is the strength behind tech companies like Airbnb and Snap.
It is a methodology for making decisions, taking the right actions and knowing when to pivot and when to preserve.
You can design your work life as an employee or a business owner. Design thinking is for people like you, whether you receive the paycheck or sign the paycheck.
About Sophia Matveeva
Sophia Matveeva is the CEO & founder of Tech For Non-Techies, an education and executive coaching company. Sophia has contributed to the Harvard Business Review, Financial Times, The Guardian and Forbes on entrepreneurship and technology, and hosts the top-rated Tech for Non-Techies podcast.
Tech for Non-Techies teaches non-technical professionals how to Speak Tech and succeed in the Digital Age through corporate & individual training programs.
She has also guest lectured at the University of Chicago, London Business School, and Oxford University, and led the Blackstone x Techstars accelerator at the University of Texas. Sophia also sits on the Advisory Board of Riviter, a generative AI start-up.
She holds an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol. She speaks English, Russian and French.

As seen in





