You've heard data is the new oil, but how can you use it in your work?

Find out in the What Data Scientists Do & How To Work With Them course.

You will learn core data concepts and real business case studies so you can work successfully with data scientists, and make smart business decisions.

Enroll now

What Data Scientists Do & How To Work With Them

Learn core data science concepts and make the smartest business decisions!

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Starts on 8 June 2022

Enroll now
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Juan Pablo Regidor
Head of Innovation, Soluciones Integrales Administrativas y Técnicas

Sophia Matveeva 's knowledge is outstanding and I encourage anyone to seek out her advice.

I want this too. Sign me up!
  • Have you heard that "data is the new oil" but wondered how to use it in your work?
  • Are you curious about how data science drives real business outcomes?
  • Do you assume data science is just for Big Tech and is too out of reach for your work?

In this course, you will learn the fundamentals of data science and how businesses use it to grow. You will know what data scientists do, how to hire them and set them the right tasks.


  • Understand how to use data science for business outcomes
  • Learn tech jargon and key concepts
  • Learn how to connect data strategy to business strategy
  • Learn from real life business case studies
  • Go beyond big tech: see how small businesses and traditional corporates have used data science to grow

This course assumes no prior knowledge of technology. 

The details:

The course consists of four modules, split over four weeks. You will get four live sessions, written material, suggested reading and homework each week to solidify your learning.

As a bonus gift, you also get 1 month's free access to the Tech for Non-Techies membership.


This course is great for:

  • company decision makers: data science is a decision making tool
  • digital transformation leaders
  • smart non-technical professionals who want to succeed in today’s innovation economy
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Course Guide

Downloadable materials for each module

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Curated resources

Recommended reading, podcasts & videos to enhance your learning. 

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Professional community

Connect with other smart professionals like you

Bonus gifts


On top of the course, you'll also get:

  • Tech jargon glossary to keep (total value $1,697)
  • TFNT Book club (total value $2,997)
  • 1 months access to Tech for Non-Techies membership ($250 per month) 


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Give me knowledge. Give me confidence. Enroll me now!
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Samantha Constance

University of Chicago,

Career Development


Sophia provided insights on how to effectively work in the tech business without having a tech background for the UChicago alumni community

She was a wonderful presenter providing actionable and motivating tips for fellow UChicago alumni.

We loved working with Sophia!

Hi, I'm Sophia


I am a non-technical founder, and I have co-created apps and algorithms that have been used by thousands, won App of the Day by Mashable, and were featured by Inc, the BBC and more.

I've set up the Tech For Non-Techies education community to help other non-technical professionals succeed in the innovation economy. You don't need to learn to code to be part of digital transformation, but you do need to know how to work with people who do. 

I've contributed to the Financial Times, The Guardian and Forbes on entrepreneurship and technology. I have also guest lectured at Chicago Booth, London Business School and the London College of Fashion to name a few.

I love helping new ideas come to life and I've advised the Blackstone x Techstars accelerator at the University of Texas, Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator, as well as many ventures and investors.

I hold an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol.

I also speak Russian and French. I split my time between London and the South of France, where I play tennis and sail with huge enthusiasm and very little skill.

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I'm impressed. Enroll me now!
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Irina Klokova,

Management Consultant

I consider myself lucky that I have discovered "Tech for Non-Techies" platform created by Sophia Matveeva (recommended by my friend).

She helped me see some of the mistakes that could have been avoided on my personal journey to creating a tech product.

Sophia has a talent for explaining complicated tech concepts with simple words. Her own experience gives non-digital native people like me some hope that we can also play roles in the new Digital Era.


Sophia's Story


When I got the admissions letter from Chicago Booth, I thought life was going to be sorted. Or at least my career! 

The University of Chicago Booth School of Business was consistently ranked as the global #1 business school by Business Week and The Economist, so I was feeling pretty smug.

My plan, as I wrote in my admissions essay, was to get to business school, come up with a brilliant startup idea, get a team together, get funding and leave with an MBA and a startup. Naturally, world domination would follow.

By this point, I had worked in a top financial PR company, had a stint in a private equity firm in London and worked in India. I had very little knowledge of the tech sector, but it seemed to be where all the opportunity was coming from. 

I desperately wanted to join the tech boom, and spent most of business school testing various ideas for tech startups. Eventually, the beginnings of an idea for a retail tech business began to take place.

I managed to convince some of my classmates to join me and, through sheer bloodymindedness, we got into the Chicago Booth New Venture Challenge, the top academic accelerator in the United States.

The problem was, none of my classmates actually new how to build the thing we were pitching. Naturally, we didn't get very far in the accelerator, but again, through more persistence and bloodymindedness, I managed to raise some angel funding and marched bravely towards global tech domination. 

This is when disasters began to strike. I worked with a part time CTO, who was planning to raise his Big Tech job when we had raised more money. He said words to me I did not understand.

I looked them up on Google and watched endless YouTube explanations, but that left me more confused. I signed up and paid for coding courses, which I either hated and completed or failed to finish and wallowed in guilt. 

There are plenty of courses helping you to retrain to become a developer or a data scientists, but that's not what I needed. I needed to know how to work with technical professionals to deliver a product into users' hands. 

I ended up learning how to hire and work with developers, designers and data analysts on the job. It was a hard, painful and expensive journey, but when I was going through it, there was no other way.

I began writing about what I was learning in Forbes, and when my article What Non-Technical Founders Really Need To Know About Tech reached thousands in less than a day, I realised that I was not alone.

I began giving talks to help non-technical entrepreneurs get the skills and confidence to build their tech ventures. I taught University of Chicago alumni, spoke at the Mayor of London's international trade promotion agency London and Partners and at entrepreneurial hubs like WeWork. 

One day, an MBA student from London Business School came to my talk and found it so useful, he convinced London Business School to host the course. 

Since then, the students have used my courses to create their first products, transform their careers and innovate at the world's largest companies.

I believe it is not only possible but desirable for people without computer science backgrounds to be an active participant in today's digital economy. 

I like it. Sign me up!
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Ali Jetha, Investor & Chicago Booth MBA

As an angel investor in technology, I find Sophia’s insights and advice very useful, as well as time-saving, helping filter the relevant aspects. Thank you!

Early Bird


Best value (until 29 May 2022)

  • 4 week course (total value $597)
  • 1 months access to Tech for Non-Techies membership (total value $250)
  • Tech jargon glossary to keep (total value $1,697)
  • TFNT Book club (total value $2,997)

Standard price


  • 4 week course (total value $597)
  • 1 months access to Tech for Non-Techies membership (total value $250)
  • Tech jargon glossary to keep (total value $1,697)
  • TFNT Book club (total value $2,997)

Course + VIP day


Work with Sophia 1:1

  • 4 week course (total value $597)
  • 1 months access to Tech for Non-Techies membership (total value $250)
  • Tech jargon glossary to keep (total value $1,697)
  • TFNT Book club (total value $2,997)
  • Strategy day with Sophia Matveeva on how to use technology to grow your business
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