FREE Class

From Business Owner to Tech Founder without the $100k developer disaster

Value: $197. Yours Free.

This is the shortcut to go from idea to app as a non-technical founder

November 4, 11 am Eastern / 8 am Pacific

Every business owner with a tech idea asks:

"Should I hire developers?"

"Should I use AI to build it myself?"

"Should I find a technical co-founder?"

…These very common yet misleading questions business leaders with tech ideas are asking right now.

Here are the important questions:

✅ "What does my market actually need before a single line of code gets written?"

✅ "How do I think like a tech founder, not just a developer client with a credit card?"

If you have a tech idea but no tech skills, my free live class will completely reframe how you approach tech product development:

➡️ From Business Owner to Tech Founder without the $100k developer disaster

In this class, you will learn:

✅ The 2-step framework to go from idea to scalable tech product

✅ Why smart business owners waste $100k+ on their first tech venture—and how to avoid it

✅ When AI helps vs. when it destroys products (and your ROI)

This class is for you if:

You've already built a successful business (in any industry)
You see a tech opportunity you want to capture and capitalize on
You want to be the visionary leader, not just the person funding it
You're done throwing money at problems you don't understand.
You're ready to invest in the smartest way to go from idea to product because it will bring a greater ROI much faster.

Who you're learning from

Hi, I'm Sophia Matveeva, founder of Tech for Non-Techies.

I help non-technical founders turn their startup ideas into real products—because I've been exactly where you are.

As a non-technical founder myself, I co-created apps and algorithms that were used by thousands of people worldwide and raised investment. I learned first-hand what it takes to succeed without knowing how to code.

I've mentored founders at Techstars and in programs run by Visa and Microsoft. I've also taught at Oxford University, London Business School, and Chicago Booth (where I got my MBA). My work has been featured in the Financial Times, Forbes, and Harvard Business Review.

By working with me, non-technical founders have gone on to:

Build apps, platforms and marketplaces
Scale their customer base and revenue
Raise funding
Join top accelerators

If you want these results too, come to my next class.

Do you want to go from Business Owner to Tech Founder without the $100k developer disaster?

I'll show you how.

No coding required.

No tech jargon.

Just the strategic framework you need.

(Replay available if you can't attend live!)

Sign up to the class