Watch now:Â
From Business Owner to Tech FounderÂ
without the $100,000 developer disaster
IÂ taught this exact material at Oxford University's Executive MBA. One student's response:
"I thought that the tech for non-techies class by Sophia was absolutely excellent. Was a really well presented, practical and succinct overview of how to bring a tech product to market - the steps and the people involved.
Go from Idea to Market-Ready Product  —Â
for Non-Technical Founders
(without wasting $100k on avoidable mistakes)
If you are a non-technical founder who has...
- Hired developers and watched the budget explode while getting half of what you expected
- Wondered whether you should use AI, hire a team, or find a technical co-founder
- Felt lost in technical conversations, unsure what you're actually paying for
- Been stuck asking "Should I hire developers?" instead of "How does a product go from idea to scale?"Â
You are not alone.
Most successful business owners feel exactly the same when they venture into tech for the first time.
The problem isn't you—it's that no one teaches business owners how to think about tech product development before you write the first check.
That's exactly why I created the Tech for Non-Technical Founders program — to give you the clarity, confidence, and strategic framework to go from idea to live product without the typical $100k+ mistakes.
Enroll NowThis program has been taught at
Lucia Marin Fabian,
Founder of Loop
Tech for Non-Technical Founders helped me understand all the aspects involved in developing an app, and helped me get investment to build my first prototype.
Sophia explained everything in a very clear and simple way.
I couldn’t recommend this course highly enough.
It IS possible to lead product development with confidence — even if you’re not technical
When you have the strategic framework and technical clarity, everything changes.
You'll know how to lead tech product development like a founder—not just fund it like a confused developer client.
You'll confidently hire the right people at the right time, set clear tasks and budgets, and course-correct when things go off track (because they always do).
Most importantly? You'll stop second-guessing every decision and start moving forward with certainty.
Our alumni have:
- Launched apps and platforms that real users love—and pay for
- Raised funding from investors and accelerators
- Transformed traditional businesses into scalable tech ventures
- Scaled their customer base and revenue with tech products
- Built the confidence to lead technical teams without getting lost in jargon
- Made smart technology investments that deliver ROI instead of draining budgets
This isn't just about building a product.
It's about gaining the clarity and confidence to lead in the age of AI and tech-driven business.
From Fund Manager to Fintech Founder in 9 MonthsÂ
Musi Skosana completed the 6-week Tech for Non-Technical Founders program and applied the framework with his team.
Within 9 months, he had launched a fintech product serving real clients.
Who you're learning from
Hi, I'm Sophia Matveeva, founder of Tech for Non-Techies.
I help non-technical founders turn their startup ideas into real products—because I've been exactly where you are.
As a non-technical founder myself, I co-created apps and algorithms that were used by thousands of people worldwide and raised investment. I learned first-hand what it takes to succeed without knowing how to code.
I've mentored founders at Techstars and in programs run by Visa and Microsoft. I've also taught at Oxford University, London Business School, and Chicago Booth (where I got my MBA). My work has been featured in the Financial Times, Forbes, and Harvard Business Review.
By working with me, non-technical founders have gone on to:
- Build apps, platforms and marketplaces
- Scale their customer base and revenue
- Raise funding
- Join top accelerators
If you want these results too, come to my next class.Â
"As an angel investor in technology, I find Sophia’s insights and advice very useful, as well as time-saving, helping filter the relevant aspects. Thank you!"
-Â Ali Jetha, Angel Investor & Chicago Booth MBA
