Taught at leading business schools

Tech for Non-Technical Founders

The step-by-step path to launch your tech venture without learning to code.

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Sound familiar?

If you are a non-technical founder who has...

Hired developers and watched the budget explode while getting half of what you expected
Wondered whether you should use AI, hire a team, or find a technical co-founder
Felt lost in technical conversations, unsure what you're actually paying for
Been stuck asking "Should I hire developers?" instead of "How does a product go from idea to scale?"

You are not alone.

Most successful business owners feel exactly the same when they venture into tech for the first time.

The problem isn't you—it's that no one teaches business owners how to think about tech product development before you write the first check.

That's exactly why I created the Tech for Non-Technical Founders program — to give you the clarity, confidence, and strategic framework to go from idea to live product without the typical $100k+ mistakes.

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I attended Tech for Non-Technical Founders and it helped me understand all the aspects involved in developing an app, and helped me get investment to build my first prototype.

Sophia explained everything in a very clear and simple way. I couldn't recommend this workshop highly enough.
Lucia Marin Fabian
Founder of Loop
The transformation

It IS possible to lead product development with confidence — even if you're not technical

When you have the strategic framework and technical clarity, everything changes.

You'll know how to lead tech product development like a founder—not just fund it like a confused developer client.

You'll confidently hire the right people at the right time, set clear tasks and budgets, and course-correct when things go off track (because they always do).

Most importantly? You'll stop second-guessing every decision and start moving forward with certainty.

Proven results

Our alumni have:

  • Launched apps and platforms that real users love—and pay for
  • Raised funding from investors and accelerators
  • Transformed traditional businesses into scalable tech ventures
  • Scaled their customer base and revenue with tech products
  • Built the confidence to lead technical teams without getting lost in jargon
  • Made smart technology investments that deliver ROI instead of draining budgets

This isn't just about building a product.

It's about gaining the clarity and confidence to lead in the age of AI and tech-driven business.

Case study
From Fund Manager to Fintech Founder in 9 Months
Fund Manager → Fintech Founder

Musi Skosana completed the 6-week Tech for Non-Technical Founders program and applied the framework with his team.

Within 9 months, he had launched a fintech product serving real clients.

9 months from program to launch
The program

The Tech for Non-Technical Founders program

This program is designed to take you from early-stage concept to a validated prototype and a clear development roadmap — as a non-technical founder — in just 6 weeks.

Tech for Non-Technical Founders consists of two parts:

Private coaching + consulting Online course
Part one

Your Personal Product Roadmap: 3 Private Coaching Sessions

Most business owners jump straight to hiring developers without a clear strategy.
That's why they waste money.

In these three sessions, we'll work together on your specific tech venture:

1
Map out your product development strategy
Map out your approach and decide what to build first
2
Review your first test product & user feedback
Refine your first version and create a plan to get real customer feedback
3
Choose the right next step: refine, fundraise, build
Decide your next step based on what you've learnt
The result is a clear, personalized roadmap for your tech venture and the confidence to execute it.
Part two

The Complete Online Course

Inside the online course, you'll get:

  • Step-by-step video lessons guiding you through the full product journey — from mapping your idea to prototyping, testing, and planning for scale
  • AI tool recommendations for the relevant stages of product development
  • Done-for-you AI prompts to speed up prototyping, user research, and product planning
  • Workbooks and templates to map your idea, plan your product, and prepare for development
  • Checklists and scripts so you always know what to do next

This makes the learning deeply practical, fast, and easy—even without a technical background.

What you'll learn

Course syllabus

1
Map Your Idea Into a Clear Product Plan
  • Workflow: from idea to product.
  • The steps to take and the professionals involved
  • How to use AI in product management
  • What product managers do and how that fits into the job of running a startup
  • Aligning business metrics with product metrics
2
Design Products Users Actually Understand and Love
  • Why designing for users is different to designing for beauty
  • How to test if users like and understand your product
  • The three key design documents you need to work with developers
3
Build Your First Version With AI and No-Code Tools
  • When you must use AI and when to hire professionals
  • Prototype development using AI tools
  • Introduction to No Code tools (Lovable, Stitch, Bubble etc)
4
Understand the Tech Stack & Learn to Work with Developers
  • Back end vs front end
  • Why one costs more than the other
  • Back end and server basics
  • Should you use AI to write code?
5
Get Your First Users and Build Growth Into Your Product
  • How to get your first users
  • Engage users to keep coming back
  • Bake user growth into your product from the start
6
Use Data and AI to Keep Improving Your Product
  • How to analyze your product for continuous improvement
  • What data scientists really do
  • AI algorithm: not as hard as it sounds
  • Introduction to agentic AI
Course Guide
Downloadable materials for each module.
Curated resources
Recommended reading, podcasts & videos to enhance your learning.
Is this for you?

What the Tech for Non-Technical Founders Program will do for you

If you're deciding whether this program is the right fit, here's what you need to know

This program is perfect for:
  • Business owners who want to add an app or platform to their business
  • Entrepreneurs who want to build technology products but do not have technical backgrounds
Others who benefit from this program are:
  • Non-technical professionals working in tech companies
  • Professionals wanting to transition to the fast-growing technology sector
  • Professionals servicing tech company clients, e.g. recruiters, lawyers, consultants
DO NOT take this program if:
  • You want to learn how to use a no code service to build an online business (e.g. Shopify for e-commerce, Kajabi for e-learning or Squarespace etc)
  • You exclusively want to focus on AI. I do not believe that AI solves all your product development problems.
Your instructor

Who you're learning from

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Hi, I'm Sophia Matveeva, founder of Tech for Non-Techies.

I help non-technical founders turn their startup ideas into real products—because I've been exactly where you are.

As a non-technical founder myself, I co-created apps and algorithms that were used by thousands of people worldwide and raised investment. I learned first-hand what it takes to succeed without knowing how to code.

I've mentored founders at Techstars and in programs run by Visa and Microsoft. I've also taught at Oxford University, London Business School, and Chicago Booth (where I got my MBA). My work has been featured in the Financial Times, Forbes, and Harvard Business Review.

By working with me, non-technical founders have gone on to:

  • Build apps, platforms and marketplaces
  • Scale their customer base and revenue
  • Raise funding
  • Join top accelerators

If you want these results too, come to my next class.

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As an angel investor in technology, I find Sophia's insights and advice very useful, as well as time-saving, helping filter the relevant aspects. Thank you!
Ali Jetha
Angel Investor & Chicago Booth MBA
Case study
From Dentist to Tech Founder
22 years in clinical practice → Tech Founder

Marilyn Sandor spent 22 years treating patients in person.

When she saw the need for remote care, she used the Tech for Non-Technical Founders framework to turn her expertise into an app.

Today, she's proof that non-technical founders can create real solutions when they focus on problems they know best.

Questions answered

Q&A

Most students spend just 3–4 hours a week for the first 3 weeks — and that's enough to see results.

You don't even have to finish everything right away, because you'll have lifetime access.

If you join the 3 live coaching sessions and complete those first 3 weeks, you'll already be in a completely different place than you are today — with clarity, confidence, and momentum.

✅ You'll know how to use AI for product development
✅ You'll understand how tech products go from idea to scale
✅ You'll be able to hold your own with developers and investors

The rest (like hiring and fundraising) will be waiting for you when you're ready.

The 1:1 sessions with Sophia are a great opportunity to get feedback on your homework and learn how to apply it to your goals.

However, the aim of the homework is for you to learn and have a great career. The homework is not graded, because you are not at high school. The feedback is there to help you absorb the knowledge and maximise the return on your investment in the course.

This is perfectly fine! Some people come to this course with a functioning company, others don't yet have an idea. There are also plenty of people who take this course but do not intend to become founders. They use this course to enhance their knowledge about technology and how founders think, to serve their clients better (and to understand what happens on their phones!).

All homework will be applicable either to your idea or to existing companies.

Absolutely not! This is the whole point of this course.

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Now I understand developers, data, and AI — without coding.
Gustavo Juarez, CFO
Gustavo Juarez isn't a founder — he's a CFO.
But like a founder, he has to make smart investment decisions in technology.
To do that with confidence, he needed exactly what this course provides.
Here's how the Tech for Non-Technical Founders framework helped him.
Invest in your future

Choose your path

Standard
$2,500
Leave with a prototype and user feedback.
  • Tech for Non-Technical Founders course with lifetime access ($1,997 value)
  • Your Personal Product Roadmap — 3 private coaching sessions with Sophia Matveeva ($1,500 value)
Total Value: $3,497 → Your Price: $2,500
Enroll Now — Standard
VIP
$3,500
Limited Availability

For founders who want to move faster and have even more support, the VIP experience includes everything in Standard PLUS…

  • Done-With-You Prototype Session with a Lovable/No-Code developer ($1,000 value)
  • 3 Coaching Sessions with Sophia Matveeva ($1,500 value)
  • Customised Hiring/Investor Prep Pack — tailored assets to move you from prototype to growth ($750 value)
Total Value: $5,747 → Your Price: $3,500
Enroll Now — VIP

Sophia Matveeva's work has been featured in:

Financial Times Forbes Harvard Business Review

Ready to go from business owner to tech founder?

Join the program that's helped hundreds of non-technical founders launch real tech products.

Enroll Now
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