Learn where to launch your app & avoid costly mistakes

If you have an idea for an app, you'll have to choose which app store to launch in. The Apple & Android systems use different coding languages and attract different audiences.

Launching on the wrong platform can cost you tens of thousands of dollars.

WHAT YOU'LL GET

1. A mini PDF workbook to keep.
2. Lifetime access to the replay, so you can watch it at your own pace and come back to it whenever you want.
3. A sneak peak at what I teach at Oxford, London Business School, Techstars & Tech for Non-Techies

If you are working on a specific idea, this is an ideal opportunity to get live expert feedback.

Hi! I’m Sophia

I'm the founder Tech For Non-Techies, an online learning community & consultancy. I have contributed to the Financial Times, The Guardian and Forbes on entrepreneurship and technology. I also led the Blackstone x Techstars accelerator at the University of Texas, and taught my classes at Oxford University, London Business School and Chicago Booth.

As a non-technical founder, I have co-created apps and algorithms that have been used by thousands, won App of the Day by Mashable, and were featured by Inc, the BBC and more.

I love helping entrepreneurs and innovators and have advised Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator.

I hold an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol.

I also speak Russian and French.

I split my time between London and the South of France, where I play tennis and sail with huge enthusiasm and very little skill.

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