From Idea To Action


Get the knowledge & confidence to make your tech idea come to life

Hi! I’m Sophia

I'm a non-technical founder of a tech business called Enty, a retail tech platform that connects consumers, stylists and brands. The company won App of the Day by Mashable, and Grazia named Enty one of the ‘world's best fashion tech startups’.

I've set up the Tech For Non-Techies education community to help other non-technical founders go from idea to thriving product and build their dreams.

I've contributed to the Financial Times, The Guardian and Forbes on entrepreneurship and technology. I have also guest lectured at Chicago Booth, London Business School and the London College of Fashion to name a few.

I love helping entrepreneurs and I've advised Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator, as well as many ventures and investors.

I hold an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol.

I also speak Russian and French. I split my time between London and the South of France, where I play tennis and sail with huge enthusiasm and very little skill.

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Work with me if you want to:


  • Learn how to validate your product
  • Know what next step to take to build your tech venture
  • Learn how and when to attract partners and investors 


If you want to validate your idea and get ready to move to the next stage, this one is for you.

In Idea To Action we would work together over two one hour sessions. In the first session, we would clarify the problem you are aiming to solve and establish your potential target user groups.

A product is a solution to a people problem. If you get the problem right, you can really see whom you’re competing with and where your opportunity lies.

Then I’ll give you some homework to validate our assumptions and solidify your learning.

In the second session, we will go over your findings and make a plan for what to do next. It might be getting you ready to hire a designer to make a prototype, pitch an idea to a potential CTO or begin speaking to investors.

This normally costs $760 for two sessions, but in February I’m offering two places for just $380. 

Book this exclusive February offer


2 x 1 hour sessions


Book Now

Samantha Constance

University of Chicago

Assistant Director, Career Development

Sophia hosted a webinar for the UChicago alumni community titled "The Non-Technical Founder's Introduction to Tech."

She provided insights on how to effectively work in the tech business without having a tech background, touching on product management, front-end vs. back-end development, user experience design and testing, and analytics.

She was a wonderful presenter providing actionable and motivating tips for fellow UChicago alumni.

We loved working with Sophia!

Book your one on one coaching package

Exclusive February offer


2 x 1 hour sessions


Book Now